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Can I set the From Address in my emails?

Yes, you can set the From Address in your emails.

The "From" address is key to the success of your email campaigns. It influences recipients to open the email as much as the subject line. Recipients often see the "From" email before seeing the Subject line. 

Your "From" address should be easily recognized and consistent. This builds trust that something of value is being sent. If the recipient does not recognize the "From" address, they are likely to unsubscribe or flag the email as SPAM.

You can authenticate your email addresses. Authenticated emails instantly convey to the recipient that they can trust the email not to be SPAM. Authentication maximizes the deliverability of your emails to recipients email inboxes. 

Email Zift Support (support@ziftsolutions.com) for full instructions on how to authenticate your From email address. 

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