Follow

What is considered an acceptable bounce rate?

Use this IBM white paper, "2016 Email Marketing Metrics Benchmark Study", as a reference for bounce rate for your location. At Zift, we encourage you to strive for a target bounce rate of less than 5%.

 

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request

Comments

© 2017 Zift Solutions, Inc.
Powered by Zendesk