Zift Analytics gives you insight into who is visiting your website, whether it's at a company or an individual level. We track Zift123-generated pages that have our analytics code on them. This information is then processed into the summary reports you see under the Analysis tab. The goal of any data analysis is to learn more, draw conclusions, and recommend changes that will improve performance.
Zift123 reports on the performance of all marketing tactics and steps, specific to each individual partner. The section includes: Overview, Email Summary, Web Plugin Summary, Ad Summary, Opportunity Details, and Activity Log. The report data will vary based on the subscription selected in the Settings Menu. When you are in the My Zift123 view, all data from all partners will be in the reports. If you select a single supplier from the Settings Menu, only that supplier's data will display.
The reports can be scheduled to export and will be available to logged in users in My Downloads.
Data on the reports can be used to evaluate ROI, performance of tactics, number of leads generated, and adoption of collateral. They are easy to understand, quickly accessed, and can help steer future campaigns.
Finally, our reports can be modified for specific timeframes and data comparison.