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Three Reasons Why B2B Companies Should use Pay Per Click to Grow Sales

Is Pay Per Click (PPC) a part of your marketing mix?


Hopefully you’re nodding. If not, let me show you how you could be benefiting today.

PPC allows you to target your online text and image-based ads to your audience on critical websites such as Google® and LinkedIn®.
While some may warn that PPC is too time consuming, PPC actually offers a host of benefits B2B companies can’t afford to pass up. By using PPC, you can:

  • Gain Immediate Visibility: As 97% of executives are on LinkedIn and 93% of B2B buyers use search engines to begin their buying process, PPC allows you to reach your audience immediately.
  • Generate Targeted New Leads: Go beyond email marketing and company websites to reach a larger, targeted market with PPC. Both LinkedIn and Google Ad Words allow you to target new prospects by a variety of professional categories and key words.
  • Educate your Audience: Provide helpful resources to solve buyers’ problems, generate awareness, shape perception and interact with your community using PPC within the online destinations your prospects and customers already trust.

Watch this video, "3 Reasons Why B2B Companies Should Use PPC to Grow Sales", for even more insight and best practices for using PPC within turnkey multi-tactic campaigns to drive sales. Then, share with us some of your experiences with PPC to grow your business.

Originally posted on Channel Chatter, by Alex Pethick, Zift Solutions Online Marketing Manager

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