A marketing campaign is designed to promote a product, service or business. It is a coordinated series of steps that include promotion of a product or service using different tactics. It may have multiple types of collateral associated with it. Some examples of content associated with a campaign include emails, email workflows, web plugins, print media, digital advertising, or SMS messages. By creating campaigns, you will be able to gather data in one place for all the marketing activity around a specific product or service that is offered.
How to Personalize Campaigns or Emails
A campaign may have multiple types of collateral associated with it. One example of of content associated with a campaign is email. You will have the opportunity to select and personalize emails provided by the OEM/Supplier prior to sending out the campaign.
Tasks include: Selecting a campaign, personalizing an email, selecting a contact list, scheduling an email to be sent to the contact list.