A marketing campaign is designed to promote a product, service or business. It is a coordinated series of steps that include promotion of a product or service using different tactics. It may have multiple types of collateral associated with it. Some examples of content associated with a campaign include emails, email workflows, web plugins, print media, digital advertising, or SMS messages. By creating campaigns, you will be able to gather data in one place for all the marketing activity around a specific product or service that is offered.
How to Navigate the Campaign Analysis Data
After running campaigns it is important to consider how effective the campaign has been. In this tutorial, we review navigating the campaign analysis data.
Tasks include: Navigating the campaign analysis tab.