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Leads Associated with Campaigns

Overview

 

 

A campaign is a collection of marketing activities that includes emails, email workflows, web plugins, print media, online ad campaigns, or any combination of these. A campaign can be supplier-provided, or you can create your own campaign. By creating campaigns, you will be able to gather data in one place for all the marketing activity around a specific product or service that is offered.

Campaign Leads is where you will find all the leads generated by activities associated with a campaign.

To navigate to the Campaign Leads view, select Campaigns > My Campaigns > select the campaign. If leads are associated with the campaign, there will be a Lead option in the left Snap Shot navigation. 

In this view, you can do the following: 

  1. Add a new tag to the campaign. Adding a tag will make the campaign easier to locate.
  2. Filter by Event, Email opens, email clicks, web views, web clicks, form submissions, conversions, unsubscribes, bounces, and spam reports.
  3. Search for leads by name.
  4. View lead name, number of events, campaign score, and most recent interaction date.
  5. Add activity, change campaign status, or edit a campaign.
  6. Export data to a CSV file for further data analysis or to use as a contact list.

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