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How to Customize Social Media Campaigns

Overview

 

 

A campaign is a collection of marketing activities that includes emails, email workflows, web plugins, print media, online ad campaigns, social media posts, or any combination of the above. You can use supplier-provided campaigns or create your own. By creating campaigns, you will be able to gather data in one place for all the marketing activity around a specific product or service.

The social media campaign is a series of automated social media posts that will be sent — or not — based on a partner's choices. With social media posts, you can post based on your marketing strategy.  This allows you to send the right message to the right person at the right time. 

Social media campaigns can be set up in two ways; posts can be part of a social media only campaign or a social media post can be added to an existing campaign that has a variety of asset types. In either case, suppliers make the posts available to the partner. 

Most campaigns are based on a series of social media posts scheduled to release on specific days and perhaps times. 

FYI: Zift has specific times posts are released unless you specify otherwise.

Use the Social Media Wizard to step through the process of configuring, customizing, and scheduling a social post. This article covers how to Customize a Social Post.

Prerequisites

You should be familiar with the following topics before continuing:

  • Zift123 Username
  • Zift123 Password

How to Customize the Social Media Campaign

  1. Access the Social media Wizard for your campaign.
  2. Select the Customize tab. Note that not all social media posts can be customized. Select Edit to add accounts, adjust the start date, edit post content, post an image, or skip the post.
  3. Make changes to each post in the campaign.
  4. Select Save or Save & Next.
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