A campaign is a collection of marketing activities that includes emails, email workflows, web plugins, print media, online ad campaigns, social media posts, or any combination of the above. You can use supplier-provided campaigns or create your own. By creating campaigns, you will be able to gather data in one place for all the marketing activity around a specific product or service.
The social media campaign is a series of automated social media posts that will be sent — or not — based on a partners choices. With social media posts, you can post based on your marketing strategy. This allows you to send the right message to the right person at the right time.
Social media campaigns can be set up in two ways; posts can be part of a social media only campaign or a social media post can be added to an existing campaign that has a variety of asset types. In either case, suppliers make the posts available to the partner.
Most campaigns are based on a series of social media posts scheduled to release on specific days and perhaps times.
FYI: Zift has specific times posts are released unless you specify otherwise.
Use the Social Media Wizard to step through the process of configuring, customizing, and scheduling a social post. This article covers how to Schedule a Social Post.
You should be familiar with the following topics before continuing:
- Zift123 Username
- Zift123 Password
Note: Social Campaigns cannot contain posts that utilize an App Connector such as HubSpot.
How to Schedule the Social Media Campaign
Selecting Schedule is the final step in creating the Social Media Campaign creation. After reviewing the posts, click Schedule to approve and activate your campaign for all posts.
- Access the Social Media Wizard for your campaign.
- Select the Schedule tab.
- Review the posts and the time they are scheduled.
- Select Schedule. You will land on the Activity Dashboard.