Staying in touch with your customers is an important part of any marketing plan. The contact database is made up of individual contacts that represent an individual person or business and contains specific contact information. This information includes each contact's name, address, city, state, and phone number.
With Zift123, you can target specific segments of your existing contacts to create contact lists. Once your list is built, you can deliver content using campaign activities such as email and print media. Created lists are available for reuse and may be used as the basis for new lists.
You can configure your account so that only contacts who have been marked as Authorized to receive communications will receive emails you send from Zift123. This is a best practice for creating clean GDPR compliant mailing lists. Learn more about Sender Permissions and Best Practices for Contact Lists.
You should be familiar with the following topics before continuing:
- Zift123 Username
- Zift123 Password
How to Locate the Opt-In Status of a Contact
From Contacts > Contacts > Opt-In Authorization, displays when Global Op-In is On. The filter will allow you to see your contact lists based on the authorization status as shown below.
- All Communications
- Selected Communications
- Do Not Contact