Staying in touch with your customers is an important part of any marketing plan. The contact database is made up of individual contacts that represent an individual person or business and contains specific contact information. This information includes each contact's name, address, city, state, and phone number.
With Zift123, you can target specific segments of your existing contacts to create contact lists. Once your list is built, you can deliver content using campaign activities such as email and print media. Created lists are available for reuse and may be used as the basis for new lists.
You can configure your account so that only contacts who have been marked as Authorized to receive communications will receive emails you send from Zift123. This is a best practice for creating clean GDPR compliant mailing lists. If you are not sure which contacts have authorized communications from you, filter the Opt-in status of your contacts.
You should be familiar with the following topics before continuing:
- Zift123 Username
- Zift123 Password
How to Filter Contacts by Opt-In Status
The Opt-In Authorization filter only shows when Global Op-In is On. The filter will allow you to see your contact lists based on the authorization status.
From Contacts > Contacts > Opt-In Authorization, select to filter on the following statuses:
- All Communications
- Selected Communications
- Do Not Contact