A marketing campaign is designed to promote a product, service or business. It is a coordinated series of steps that include promotion of a product or service using different tactics. It may have multiple types of collateral associated with it. Some examples of content associated with a campaign include emails, email workflows, web plugins, print media, online advertising or SMS messages. By creating campaigns, you will be able to gather data in one place for all the marketing activity around a specific product or service that is offered.