Staying in touch with your customers is an important part of any marketing plan. A Contact represents an individual person or business that wishes to receive marketing materials from the Zift123 user. Each contact record includes specific contact information such as name, address, city, state, and phone number. With Zift123, you can target specific segments of your existing contacts to create contact lists. Once your list is built, you can deliver content using any campaign activities including email and print media. Created lists are available for reuse and may be used to create new lists. When the contact engages with marketing activity, it is considered a lead. With Zift123, you can interact with leads using Zift123, your customer relationship management software, or a combination of the two. With Zift123, you can work using your current processes to develop leads into meaningful opportunities and sales.