Marketing Leads

Marketing generated leads are generated through the marketing efforts of a partner. Partners create marketing activities such as emails, web plugins, or print media that are sent to a list of contacts. When a contact interacts with these activities, either by clicking a link or viewing the article, Zift123 assigns a lead score. The lead score shows the leads that respond to marketing efforts the most. Once the contact reaches the lead score threshold, we refer to it as a lead.